The NFL is considering replacing the chain gang on the sidelines with technologically created first-down markers.
The league plans to test Sony’s Hawk-Eye technology during some preseason games, with potential implementation by 2025.
NFL senior vice president and chief information officer Gary Brantley stated that stadiums are being prepared and calibrated for the system’s accuracy across multiple venues.
Sony, now the official technology partner of the NFL, uses Hawk-Eye Innovations to enhance officiating and sideline technologies.
The system tracks players, officials, and the ball to provide instant feedback on first-down measurements.
While the shift to technology may have benefits, some question the need for further technological intervention in the multibillion-dollar NFL industry.
