NBA

Logan Paul And KSI’s Signs Kevin Durant For Sponsorship Deal Ahead Of Olympics

Image Source: Oleksiy Naumov / Shutterstock

NBA star Kevin Durant is set to endorse Prime, the beverage company owned by Logan Paul and KSI. Durant joins a lineup of high-profile partners including Patrick Mahomes, Aaron Judge, Tyreek Hill, and Israel Adesanya.

Upon the announcement, Durant shared his enthusiasm for the collaboration.

“The progress made by the PRIME team in such a short period is remarkable, and I’m equally excited about their business growth and the product itself,” Durant expressed. “I anticipate our collaboration.”

Prime elaborated on selecting Durant as their new featured athlete.

“KD’s selection as our latest PRIME Athlete is evident when you look at his performance. His outstanding basketball skills have rightfully earned him the title of one of the best players in the sport… Beyond his on-court prowess, KD serves as an exemplary role model for aspiring athletes. We are thrilled to welcome KD to the PRIME team,” stated Prime’s co-founders (Logan Paul/KSI).

Clearly, the company is gearing up Durant’s promotion before the 2024 Paris Games, introducing a new flavor with KD’s branding in USA flag colors, labeled as “3X Olympic Gold Medalist and counting.” Notably, the three-time gold medalist (2012, 2016, 2020) boasts a 46-3 overall record across international competitions.

While many might assume LeBron James leads the 2024 USA team, Anthony Edwards asserts that Durant, his favorite player, takes that role.

This summer, KD will join forces with familiar faces – his former rival LeBron, ex-teammate Steph Curry, and avid fan Anthony Edwards – as part of Team USA’s star-studded Paris-bound lineup, which also includes Kawhi Leonard, Jayson Tatum, and Joel Embiid.

Most Popular

To Top