NBA star Kevin Durant is set to endorse Prime, the beverage company owned by Logan Paul and KSI. Durant joins a lineup of high-profile partners including Patrick Mahomes, Aaron Judge, Tyreek Hill, and Israel Adesanya.
PRIME x @KDTrey5
Hydrate like the 3-time Gold Medalist now @Walmart , @kroger & @Target 🔥 https://t.co/lc59QaptHz pic.twitter.com/OSZjgJMHvh
— DrinkPrime (@PrimeHydrate) July 9, 2024
Upon the announcement, Durant shared his enthusiasm for the collaboration.
“The progress made by the PRIME team in such a short period is remarkable, and I’m equally excited about their business growth and the product itself,” Durant expressed. “I anticipate our collaboration.”
Kevin Durant has partnered with PRIME Hydration and a unique beverage is on the way. pic.twitter.com/wJ5dWjBs7X
— The Daily Munch (@TheDailyMunchh) July 9, 2024
Prime elaborated on selecting Durant as their new featured athlete.
“KD’s selection as our latest PRIME Athlete is evident when you look at his performance. His outstanding basketball skills have rightfully earned him the title of one of the best players in the sport… Beyond his on-court prowess, KD serves as an exemplary role model for aspiring athletes. We are thrilled to welcome KD to the PRIME team,” stated Prime’s co-founders (Logan Paul/KSI).
The marketing geniuses:
Logan Paul & KSI.
They have amassed a following of over 40 million and turned Prime into the fastest-selling beverage brand ever (1 billion bottles in 2 years).
Check out their incredible journey: pic.twitter.com/g4Qbicoj97
— Tim Carden (@timjcarden) April 8, 2024
Clearly, the company is gearing up Durant’s promotion before the 2024 Paris Games, introducing a new flavor with KD’s branding in USA flag colors, labeled as “3X Olympic Gold Medalist and counting.” Notably, the three-time gold medalist (2012, 2016, 2020) boasts a 46-3 overall record across international competitions.
While many might assume LeBron James leads the 2024 USA team, Anthony Edwards asserts that Durant, his favorite player, takes that role.
Anthony Edwards:
“When the game is on the line who’s our alpha? I think Kevin Durant, he better be… that’s who I came to see”
“Who I look to for advice? of course KD, that’s my favorite player of all time, anything I wanna ask I go straight to him” pic.twitter.com/GO2OvUbj9c
— 𝐇𝐚𝐭𝐞𝐝 ✰ (@Hatedzs) July 8, 2024
This summer, KD will join forces with familiar faces – his former rival LeBron, ex-teammate Steph Curry, and avid fan Anthony Edwards – as part of Team USA’s star-studded Paris-bound lineup, which also includes Kawhi Leonard, Jayson Tatum, and Joel Embiid.
