The number of tennis coaches on the ATP and WTA tours is increasing steadily. However, job security for top coaches is decreasing. Millions of tennis fans now watch matches to hear the coaches’ advice.
During the US Open, Sascha Bajin, Naomi Osaka’s coach, held a highly attended news conference. Patrick Mouratoglou also garnered attention for his actions during Serena Williams’ controversial US Open final. Kamau Murray believes the growing popularity of the sport is giving coaching more visibility.
The larger the sport becomes, the more revenue it generates, benefiting everyone involved. Coaches must ensure they play the right role for their players, leading to recent disruptions in the coaching ranks, a trend Murray finds unfamiliar.
The tennis coaching business is on the rise but is becoming more chaotic. Gone are the days of coaches and players embarking on long journeys of discovery together. Some coaches now guard their trade secrets closely, reminiscent of craftsmen.
