Ice Cube advocates for gender equality in sports, notably as the creator of BIG3.
In a recent interview, Kanell and Bell engaged in a profound conversation with Ice Cube regarding basketball and the importance of gender equality. Women coaches have expressed their gratitude for Ice Cube’s recognition of their talent and skills. Notably, Lisa Leslie, an exceptional female baller, was honored as the BIG3 Coach of the Year for 2019, marking only the second time a woman has received this accolade since the league’s inception. Nancy Lieberman was the recipient of the same award in 2018.
What sets the award procedure apart is the unique aspect of team members selecting the coach they believe deserves the title, infusing the recognition with a thoughtful touch. Ice Cube firmly believes in the coaching capabilities of women being on par with those of men. This stance is particularly bold coming from a man like Ice Cube, demonstrating his unwavering support for women in the field of sports. The creation of BIG3 was Ice Cube’s way of fostering inclusivity across all athletes while empowering female basketball coaches to realize their value. The immense impact of being coached by a woman versus a man is a notion that Ice Cube wholeheartedly comprehends, striving to empower women in their respective sports.
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